Resume
Summary
Summary: Leader in User-Centered Design with more than 21 years’ experience driving design solutions through all strategic aspects, from research to execution. An early corporate influencer and pioneer in the field of User Experience Design. I possess a wide range of knowledge, leadership skills and expertise that will allow me to greatly contribute toward the success of design teams and the companies they serve.
Core skills
Product Design direction, UX/UI design, UX research and usability testing methodologies, Design Thinking, Agile, copywriting and editing, prototyping, accessibility, all phases of design for desktop, mobile phone, and tablet. Experienced leader, expert at developing design teams and coaching toward successful integration with product owners and developers. Software: Figma, Sketch, Adobe products, Jira, Azure DevOps.
Education
Montclair University, Upper Montclair, NJ
Bachelor of Arts, Graphic Design, 1997
Seton Hill University, Greensburg, PA
Master of Fine Arts, January ‘23
Experience
• UI/UX Mobility Designer: AmerisourceBergen 2015 - present
Product Design Lead, user experience and visual designer. Created and led the first Usability Testing for the My GNP mobile app. Results led to new work products that realized the business team's goal of enabling patients to easily refill medications via mobility. Created ABC's first Mobile Applications brand standards and component library, employed Plain English standards, developed/tested Mobile Accessibility Standards, and created innovative Mobile, Desktop, and Apple Watch apps.
Projects:
DASH: First mobile app for World Courier, a specialized medical courier service
CubixxMD: iPad app that pairs with “smart” refrigerator for dispensing medication
My GNP: mobile app for Good Neighbor Pharmacy
Griffin: UX, Visual Design, avatar creation for Customer Agent AI assistant
• UX, Visual design consultant: DirectTV/Lifeshield 2014 - 2015
UX and visual design for tablet, mobile, and desktop for home security including “smart home” automation.
• UX, Visual design consultant: Lutron Electronics 2013 - 2014
UX and visual design for tablet, mobile, and desktop of lighting systems for commercial structures.
• Design Lead: UX, Human Factors, Brand, Mobile – Aetna, Inc. 2003 - 2012
Directed/hired Aetna’s award-winning in-house design team consisting of UX, digital/print design, and usability testing.
Directed and/or designed numerous Aetna sites including Aetna’s secure insurance portal, Aetna Navigator.
Directed or designed UX/UI for web and mobile sites and apps.
Oversaw Aetna’s brand: in-house design lead for Aetna’s 2012 re-brand, working with agency Siegal+Gale.
Projects:
Aetna.com
Aetna Navigator
Aetna Mobile
• Character rendering, NextIT
Created illustrations for Intelligent Virtual Assistants, or "chatbots", including AT&T’s “Kate” and Aetna’s “Ask Ann.”
Illustration, various assignments
Created illustrations for various companies in many styles including book covers,
corporate, medical illustration.
Digital Design Lead, InteliHealth 1999 - 2003
InteliHealth was a Webby-award winning online health site owned by Aetna. My team and I pioneered some of the first online, animated, interactive tools for wellness concepts. I led a team of four designers and also created graphic design, medical illustrations, information architecture, and usability test scenarios. I trained and coached a world-class design group which went on to become Aetna’s in-house digital design team.
Awards
2022: Brandon Hall Group
Bronze award for excellence
Best Advance in Augmented and
Virtual Reality-Technology – AB Journey
AmerisourceBergen
True Blue Awards
ABC Order Mobile Rebrand
Griffin Customer Service AI
QuikTrak mobile app for Android
World Courier DASH Mobile App
2009: Aetna Silver Award
Aetna.com Website Redesign
2009: Communicators Award from the
International Academy of Visual Arts
Aetna Showcase
2001: Webby Award
Best Health Site – Aetna InteliHealth
References Available upon request.